(Virtual Showroom) For more than seven decades, Willard Batteries has played a key role in powering South African agriculture. This legacy continues at NAMPO 2025, where Willard will once again showcase its industry-leading battery solutions from 13 to 16 May 2025 at Stand B10, NAMPO Park, Bothaville.

As one of the country’s most trusted battery brands, Willard Batteries remain deeply connected to the farming community and the specific demands of agricultural life. From tractors and bakkies to harvesters and more, Willard batteries are built to perform in the most rugged, remote, and weather-beaten environments that South African farmers face.

Founded in 1954, Willard Batteries has grown into a symbol of strength, reliability, and local excellence. Manufactured right here in South Africa, Willard batteries are designed with a deep understanding of the terrain and climate challenges farmers face every day. Whether it’s early morning frost, midday heat, or unpaved farmlands, Willard batteries deliver consistent, dependable power when it's needed most.

For generations, South African farmers have chosen Willard not only for its performance, but because it represents a commitment to local industry and national resilience. This history of trust and service has made Willard a fixture in farming operations, both large and small, across the country.

NAMPO 2025

NAMPO remains the largest agricultural expo in the Southern Hemisphere and Willard’s presence is always a highlight. At this year’s show, Willard will once again feature a dynamic stand where visitors can engage directly with product experts on their range of farming-focused battery solutions, and learn more about energy storage innovations for agricultural use.

Located at Stand B10, the Willard team will showcase a range of power solutions engineered for agricultural applications. This event also offers a unique range of Willard Lifestyle merchandise to purchase, and offering a host of with fun activities and prizes up for grabs.

Attendees will also have access to expert advice on battery care, seasonal storage, charging techniques, and how to identify the right battery for your vehicle or machinery, whether you're operating a single tractor or managing a fleet of equipment.

Doing Good While Powering the Nation

Willard Batteries is also known for its strong commitment to social and environmental responsibility. Its limited-edition battery ranges have supported a variety of causes over the years, including breast cancer awareness, endangered wildlife protection, and broader environmental conservation efforts.

Sustainability is more than a buzzword for Willard. The company takes great pride in the fact that 98% of its battery materials are recyclable. Every battery is designed with longevity and circular economy principles in mind. This not only reduces environmental impact but also reflects the brand’s dedication to ethical manufacturing and responsible business practices.

While Willard is widely known for its product quality, it’s the human side of the business that makes the biggest impact. The brand continues to support community initiatives and educational outreach, sharing valuable resources with farmers to help them make informed energy choices.

Through regular maintenance guides, seasonal tips, and awareness campaigns, Willard goes beyond the battery to become a trusted partner in everyday farm life. Its longstanding presence at NAMPO is a reflection of that partnership—and a celebration of the people behind the plough.